Onside is a football-oriented apparel brand co-founded in 2022 by a Hemlock partner with the express intent of satirizing the ludicrous world cup that occurred in Qatar and the associated largesse of football writ large. Co-designed apparel and digital assets. Produced and directed all shoots for photo and video content. Designed a custom Shopify webstore. To date have generated upwards of $10k in apparel sales.

Services: Creative & Art Direction, Design, eCommerce, Social, 3pl/Merchandising, Influencer Marketing